# The truth about AI search: How marketing leaders can win in the new era of SEO AI search is reshaping how people discover and engage with content, but it’s not the end of SEO. In this GO NYC session, Gaetano DiNardi breaks down the myths and realities of AI-powered search, why traditional SEO still drives revenue, and how marketing leaders can adapt. Learn how to balance human insight with AI data, build authority through trusted sources, and future-proof your search strategy. NEXT UP: ### [How AI transforms GTM from lead factory to growth engine](/content/dbtv/db-live/ai-transforms-go-to-market/index.html) ### [Current Economic Challenges & How B2B Leaders are Combating Them](/content/dbtv/db-live/current-economic-challenges-b2b-leaders/index.html) ### [Selling in a Recession](/content/dbtv/db-live/selling-in-a-recession/index.html) ### [Advertise with Impact and Zero Waste](/content/dbtv/db-live/advertise-with-impact/index.html) ### [Tips for Up and Coming Sales Professionals](/content/dbtv/db-live/tips-for-up-and-coming-sales-professionals/index.html) ### [Marketing Technology, Ownership, & Innovations (ft. Scott Brinker & Heather Zynczak)](/content/dbtv/db-live/marketing-technology-ownership-innovations/index.html) ### [Hubspot and Demandbase: A Match Made In Heaven](/content/dbtv/db-live/hubspot-and-demandbase-a-match-made-in-heaven-2/index.html) ### [The Evolution of Martech & MOPs](/content/dbtv/db-live/evolution-martech-marketing-operations/index.html) ### [A Guide to Advertising Measurement](/content/dbtv/db-live/a-guide-to-advertising-measurement/index.html) ### [What’s in a Brand? The Principles of Gong’s Brand (ft. Udi Ledergor)](/content/dbtv/db-live/principles-of-brand/index.html) ### [How Gong Uses Human-First Marketing (ft. Udi Ledergor)](/content/dbtv/db-live/gongs-human-first-marketing/index.html) ### [Why Gong Did Super Bowl Ads & How They Measured Success (ft. Udi Ledergor)](/content/dbtv/db-live/gongs-super-bowl-ads/index.html) ### [Recs for Execs: Personal Brand (ft. Kyle Lacy)](/content/dbtv/db-live/recs-for-execs-personal-brand/index.html) ### [Benefits of ChatGPT for the Modern Exec (ft. Kyle Lacy)](/content/dbtv/db-live/chatgpt-for-execs/index.html) ### [Defining Personal Brand (ft. Kyle Lacy)](/content/dbtv/db-live/defining-personal-brand/index.html) ### [Smarter Sales Intelligence In Action](/content/dbtv/db-live/sales-intelligence-in-action/index.html) ### [Growthbusters — Stop Wasting Your Advertising Budget on Irrelevant Audience](/content/dbtv/db-live/stop-wasting-ad-budget/index.html) ### [Growthbusters — Moving Beyond Clicks: How to Report Metrics that Matter in Marketing](/content/dbtv/db-live/growthbusters-beyond-clicks/index.html) ### [Growthbusters — Demystifying Intent: Understanding Its Definition & Significance in Sales](/content/dbtv/db-live/growthbusters-demystifying-intent/index.html) ### [Growthbusters — Enhancing Marketing Strategy with Buyer Journeys](/content/dbtv/db-live/growthbusters-enhancing-strategy/index.html) ### [Growthbusters — Hunters vs Farmers](/content/dbtv/db-live/growthbusters-hunters-vs-farmers/index.html) ### [Understanding What Value Creation Means During a CMO Search (ft. Pat Haggerty)](/content/dbtv/db-live/value-creation-during-cmo-search/index.html) ### [Building a Scorecard for Your CMO Search (ft. Pat Haggerty)](/content/dbtv/db-live/cmo-search-scorecard/index.html) ### [Demandbase Buying Group AI 101: What Analysts Need to Know](/content/dbtv/db-live/buying-groups-ai-101/index.html) ### [Our 100 Powerful Women in Sales List for 2023](/content/dbtv/db-live/100-powerful-women-in-sales-list-2023/index.html) ### [Dive into Demandbase Intent for Financial Services](/content/dbtv/db-live/finserv-ai-driven-intent-sfmc-journeys/index.html) ### [Why It’s Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke)](/content/dbtv/db-live/why-its-hard-for-cmos-to-set-defend-their-budgets-ft-monica-behncke/index.html) ### [How CMOs Should Align on Budget with Their Stakeholders (ft. Monica Behncke)](/content/dbtv/db-live/how-cmos-should-align-on-budget-with-their-stakeholders-ft-monica-behncke/index.html) ### [The Top Metrics for Sales & Marketing Alignment (ft. Ray Rike)](/content/dbtv/db-live/the-top-metrics-for-sales-marketing-alignment-ft-ray-rike/index.html) ### [Aligned for impact: Building campaigns that drive sales confidence](/content/dbtv/db-live/aligned-for-impact-campaigns-sales-confidence/index.html) ### [Insight: The state of B2B marketing](/content/dbtv/db-live/go-nyc-insight-state-of-b2b-marketing/index.html) ### [Balancing MQLs and buying groups for better ABM outcomes](/content/dbtv/db-live/balancing-mqls-and-buying-groups/index.html) ### [How agentic marketing is changing the inbound funnel and redefining B2B growth](/content/dbtv/db-live/how-agentic-marketing-is-changing-the-inbound-funnel/index.html) ### [Death by silo: GTM efficiency hacks to align teams and scale success](/content/dbtv/db-live/death-by-silo-gtm-efficiency-hacks/index.html) ### [ABM maturity: What sets advanced programs apart and how to scale success](/content/dbtv/db-live/abm-maturity-what-sets-advanced-programs-apart/index.html) ### [How AI is rewriting the GTM playbook for growth](/content/dbtv/db-live/ai-rewriting-gtm-playbook/index.html) ### [The buyer has changed. Has your GTM?](/content/dbtv/db-live/the-buyer-has-changed/index.html) ### [The truth about AI search: How marketing leaders can win in the new era of SEO](/content/dbtv/db-live/truth-about-ai-search/index.html) ### [How AI transforms GTM from lead factory to growth engine](/content/dbtv/db-live/ai-transforms-go-to-market/index.html) ### [Built for your GTM: growing tomorrow’s quality pipeline with the power of AI](/content/dbtv/db-live/built-for-your-gtm-ai-quality-pipeline/index.html) ### [Intelligence in action: AI’s expanding role in advertising and marketing](/content/dbtv/db-live/intelligence-in-action-ai-advertising-marketing/index.html) ### [AI marketing tactics that deliver in B2B](/content/dbtv/db-live/ai-marketing-tactics-that-deliver-b2b/index.html) ### [Ad wars: winning attention in a noisy, AI-powered world](/content/dbtv/db-live/ad-wars-winning-attention-ai-powered-world/index.html) ### [How to build and lead the future-ready GTM org](/content/dbtv/db-live/how-to-build-future-ready-gtm-org/index.html) ### [Smarter GTM starts here: powering full-funnel execution](/content/dbtv/db-live/smarter-gtm-full-funnel-execution/index.html) ### [Unfiltered GTM: what worked, what failed, what we learned](/content/dbtv/db-live/unfiltered-gtm-what-worked-what-failed/index.html) ### [GO time: welcome to the next era of GTM](/content/dbtv/db-live/go-time-next-era-of-gtm/index.html) ### [Revenue on autopilot: Orchestrating personalized journeys with AI](/content/dbtv/db-live/ai-revenue-orchestration/index.html) ### [AI GTM confidence: The roadmap to building your pipeline engine](/content/dbtv/db-live/ai-gtm-pipeline-engine/index.html) ### [GO Time: The next era of AI go-to-market](/content/dbtv/db-live/next-era-ai-gtm/index.html)