FAQ

Demandbase marketplace and developer portal

Answered on January 26, 2026

What is the Demandbase Marketplace?

The Demandbase Marketplace is a centralized, in-product hub designed to help B2B go-to-market (GTM) teams discover, evaluate, and activate integrations that extend the capabilities of Demandbase One. Featuring more than 85 tech integrations and expert service providers, it streamlines operations, enables smarter workflows, and drives revenue growth by seamlessly connecting your tech stack.

What types of integrations are available in the Marketplace?

The Marketplace offers three core types of integrations:

• Data Integrations: Connect data into and out of Demandbase One for a unified data ecosystem.
• Workflow Integrations: Sync Demandbase with CRMs and sales management tools to increase efficiency.
• Orchestration Integrations: Trigger marketing actions using Demandbase data, putting insights into immediate action.

What is the Demandbase Developer Portal?

The Demandbase Developer Portal is a resource-rich platform built for developers and technology partners. It provides the tools and support needed to create, test, and list integrations on the Marketplace. With features like APIs, SDKs, sandbox environments, and detailed developer documentation, you can build integrations with confidence and efficiency.

How can developers list their integrations on the Marketplace?

Developers can leverage the Developer Portal to create and certify their integrations. Once validated through Demandbase’s rigorous certification process, integrations are listed in the Marketplace, gaining immediate visibility to Demandbase customers. This ensures adoption, builds trust, and even offers potential monetization opportunities.

How will the Demandbase Marketplace benefit my business?

The Marketplace helps your business by:

• Unify your tech stack with seamless, pre-validated integrations.
• Improving data unification and workflow automation for marketing and sales teams.
• Unlocking smarter engagement with AI-driven insights and orchestration tools.
• Saving time by reducing manual work with low-code/no-code solutions.
• Providing access to expert service providers to reduce time to value and support your GTM strategy.

How secure are the integrations listed on the Marketplace?

Every integration in the Demandbase Marketplace undergoes a review and validation process to ensure reliability, performance, and data security. Demandbase’s certification gives you confidence in each solution, so you can focus on driving business results seamlessly.

How do I get started with the Demandbase Marketplace or Developer Portal?

• For Customers: Log in to the Demandbase platform and explore the Marketplace directly to discover and activate integrations.
• For Developers: Visit the Developer Portal to access APIs, tools, and resources for building your integration.
• For Service Providers: Apply today to become a registered partner and begin the certification process.

Get started today and see how Demandbase can transform the way you work! Have questions? Contact our team—we’re here to help.