State of AI in ABM: Quarterly analyst briefing

Join us for an exclusive session where ForgeX and Demandbase experts unveil proprietary research on how AI is redefining Account-Based Marketing. This quarterly briefing gives you a front-row seat to the latest trends, emerging technologies, and strategic imperatives shaping the future.

Whether you’re leading ABM initiatives, integrating AI into your GTM strategy, or preparing your teams for what’s next, this session delivers the clarity, foresight, and practical insights you need to stay ahead.

Agenda:

Research Briefing (30 minutes)

• ForgeX analysts reveal the latest proprietary research on how AI is reshaping ABM, including current and future use cases, barriers to adoption, and the state of Account-Based GTM.

Practitioner Case Study (20 minutes)

• Hear firsthand from a leading organization who is applying AI-driven account-based strategies today. Walk away with tangible insights validated through real-world experience.

Live Q&A (10 minutes)

• An interactive, analyst-moderated session where you can get questions answered directly from experts and practitioners.

What You’ll Walk Away With:

• Learn where and how AI is being deployed today and where it is headed next
• Identify the critical obstacles slowing AI adoption within ABM programs and discover approaches to overcome them
• Discover the AI use cases delivering the highest ROI across leading organizations

Speakers

Davis Potter
CXO, ForgeX
LinkedIn

Matthew Miller
Sr. Principal, Global ABX, Workday
LinkedIn

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