# State of AI in ABM: Quarterly analyst briefing

Join us for an exclusive session where ForgeX and Demandbase experts unveil proprietary research on how AI is redefining Account-Based Marketing. This quarterly briefing gives you a front-row seat to the latest trends, emerging technologies, and strategic imperatives shaping the future.

Whether you’re leading ABM initiatives, integrating AI into your GTM strategy, or preparing your teams for what’s next, this session delivers the clarity, foresight, and practical insights you need to stay ahead.

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**Agenda:**

**Research Briefing (30 minutes)**

- ForgeX analysts reveal the latest proprietary research on how AI is reshaping ABM, including current and future use cases, barriers to adoption, and the state of Account-Based GTM.

**Practitioner Case Study (20 minutes)**

- Hear firsthand from a leading organization who is applying AI-driven account-based strategies today. Walk away with tangible insights validated through real-world experience.

**Live Q&A (10 minutes)**

- An interactive, analyst-moderated session where you can get questions answered directly from experts and practitioners.

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**What You’ll Walk Away With:**

- Learn where and how AI is being deployed today and where it is headed next
- Identify the critical obstacles slowing AI adoption within ABM programs and discover approaches to overcome them
- Discover the AI use cases delivering the highest ROI across leading organizations

**Speakers**

Davis Potter  
CXO, ForgeX  
[LinkedIn](https://www.linkedin.com/in/davispotter62/)

Matthew Miller  
Sr. Principal, Global ABX, Workday  
[LinkedIn](https://www.linkedin.com/in/matthewtmiller/)

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### [GO NYC](https://go-event.demandbase.com/nyc)

#### October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

### [B2B advertising that works: Tactics to reach buyers and prove ROI](https://mprofs.com/ffsc55205)

#### August 14, 2026

Join Demandbase to learn how to reach the full buying group, focus advertising on high-value accounts, and connect campaign performance to pipeline.

### [Customer office hours – Leveraging AI within site customization](/content/customer-office-hours/index.html)

#### August 21, 2026

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.

### [Building an always-on advertising strategy for ABM](/content/resources/webinar/always-on-abm-advertising/index.html)

#### August 26, 2026

Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.