Optimize your data and systems to generate and convert more pipeline

How do you optimize your technology and data to create and convert more pipeline?

Too often do we hear, “this technology or better data will solve your problems” – while this is partly true, the real value comes from how your systems are implemented and utilized by your revenue team. We all want the best technology and cleanest data, yet even with the shiniest new technology or the latest data file we still fall short of targets.

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Tom Keefe, Sr. Director of Marketing Operations, Demandbase to discuss how to extract the true power of your technology and data to create more pipeline and hit your revenue goals!

Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.

Speakers

Roberta Gamble

Partner and VP, Frost & Sullivan

Tom Keefe

Sr. Director of Marketing Operations, Demandbase

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

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