The Evolution of Martech & MOPs

In many ways, martech and MOPs are still trying to catch up to decades of marketing innovation. VP of Platform Ecosystem at HubSpot and Editor of ChiefMarTec.com, Scott Brinker, gives us his take on how far we've come and where we're going.

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A Guide to Advertising Measurement

Current Economic Challenges & How B2B Leaders are Combating Them

Selling in a Recession

Advertise with Impact and Zero Waste

Tips for Up and Coming Sales Professionals

Marketing Technology, Ownership, & Innovations (ft. Scott Brinker & Heather Zynczak)

Hubspot and Demandbase: A Match Made In Heaven

The Evolution of Martech & MOPs

A Guide to Advertising Measurement

What’s in a Brand? The Principles of Gong’s Brand (ft. Udi Ledergor)

How Gong Uses Human-First Marketing (ft. Udi Ledergor)

Why Gong Did Super Bowl Ads & How They Measured Success (ft. Udi Ledergor)

Recs for Execs: Personal Brand (ft. Kyle Lacy)

Benefits of ChatGPT for the Modern Exec (ft. Kyle Lacy)

Defining Personal Brand (ft. Kyle Lacy)

Smarter Sales Intelligence In Action

Growthbusters — Stop Wasting Your Advertising Budget on Irrelevant Audience

Growthbusters — Moving Beyond Clicks: How to Report Metrics that Matter in Marketing

Growthbusters — Demystifying Intent: Understanding Its Definition & Significance in Sales

Growthbusters — Enhancing Marketing Strategy with Buyer Journeys

Growthbusters — Hunters vs Farmers

Understanding What Value Creation Means During a CMO Search (ft. Pat Haggerty)

Building a Scorecard for Your CMO Search (ft. Pat Haggerty)

Demandbase Buying Group AI 101: What Analysts Need to Know

Our 100 Powerful Women in Sales List for 2023

Dive into Demandbase Intent for Financial Services

Why It’s Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke)

How CMOs Should Align on Budget with Their Stakeholders (ft. Monica Behncke)

The Top Metrics for Sales & Marketing Alignment (ft. Ray Rike)

Aligned for impact: Building campaigns that drive sales confidence

Insight: The state of B2B marketing

Balancing MQLs and buying groups for better ABM outcomes

How agentic marketing is changing the inbound funnel and redefining B2B growth

Death by silo: GTM efficiency hacks to align teams and scale success

ABM maturity: What sets advanced programs apart and how to scale success

How AI is rewriting the GTM playbook for growth

The buyer has changed. Has your GTM?

The truth about AI search: How marketing leaders can win in the new era of SEO

How AI transforms GTM from lead factory to growth engine

Built for your GTM: growing tomorrow’s quality pipeline with the power of AI

Intelligence in action: AI’s expanding role in advertising and marketing

AI marketing tactics that deliver in B2B

Ad wars: winning attention in a noisy, AI-powered world

How to build and lead the future-ready GTM org

Smarter GTM starts here: powering full-funnel execution

Unfiltered GTM: what worked, what failed, what we learned

GO time: welcome to the next era of GTM

Revenue on autopilot: Orchestrating personalized journeys with AI

AI GTM confidence: The roadmap to building your pipeline engine

[GO Time: The next era of AI go-to-market](https://www.demandbase.com/dbtv/db-live/next-era-ai-gtm/